WHY ADHARA PREMIUM?
It was written in the stars...
After a long day of harvesting olives, there’s nothing Venishree and Juergen love more than to sit on their terrace, soaking in a view that feels like a feast for the eyes – mountains, vineyards, and olive groves bathed in golden light. It’s here, with deep gratitude for nature’s generosity and the people in their lives, that the story of ADHARA PREMIUM was born.
One April evening in 2018, as the stars began to scatter across the sky, the couple lingered far longer than planned, still debating the perfect name for their extra virgin olive oil. Then Juergen remembered a brilliant star that always appeared during harvest time. Curious, he opened his stargazing app – and there it was: Sirius, home to the radiant star Adhara.
ADHARA PREMIUM takes its inspiration from this binary star – one of the brightest in the sky during harvest season. Visible in both the Southern and Northern hemispheres, it beautifully mirrors Venishree and Juergen’s own story: two lives, from different continents, cultures, and languages, united under one shining light.
To complete the picture, the ADHARA PREMIUM logo carries a touch of playful South African spirit – the Springbok. This national symbol not only represents the proud South African origin of ADHARA PREMIUM, but also the real-life springboks who wander the farm. In early spring, they take shade among the olive trees… and mischievously nibble on the young buds of the vines. The owners don't have it in their hearts to chase them away.
It was written in the stars...
After a long day of harvesting olives, there’s nothing Venishree and Juergen love more than to sit on their terrace, soaking in a view that feels like a feast for the eyes – mountains, vineyards, and olive groves bathed in golden light. It’s here, with deep gratitude for nature’s generosity and the people in their lives, that the story of ADHARA PREMIUM was born.
One April evening in 2018, as the stars began to scatter across the sky, the couple lingered far longer than planned, still debating the perfect name for their extra virgin olive oil. Then Juergen remembered a brilliant star that always appeared during harvest time. Curious, he opened his stargazing app – and there it was: Sirius, home to the radiant star Adhara.
ADHARA PREMIUM takes its inspiration from this binary star – one of the brightest in the sky during harvest season. Visible in both the Southern and Northern hemispheres, it beautifully mirrors Venishree and Juergen’s own story: two lives, from different continents, cultures, and languages, united under one shining light.
To complete the picture, the ADHARA PREMIUM logo carries a touch of playful South African spirit – the Springbok. This national symbol not only represents the proud South African origin of ADHARA PREMIUM, but also the real-life springboks who wander the farm. In early spring, they take shade among the olive trees… and mischievously nibble on the young buds of the vines. The owners don't have it in their hearts to chase them away.
Adhara, in the Arabic language is interpreted as ‘The Virgins’. Both Venishree and Juergen moved from successful corporate careers in Europe on to a pursuit of new passions – producing extra virgin olive oil and wine, and farming in general, is truly virgin territory for both. They call themselves ACCIDENTAL FARMERS.
ADHARA PREMIUM EXTRA VIRGIN OLIVE OIL (EVOO)
QUALITY OVER QUANTITY..
is the motto, where the olives are grown with love and carefully hand-harvested and pressed with attention to quality, resulting in a delicious and precious “liquid gold”.
At Fraaigelegen Farm, we practice biological farming in both the vine yards and the olive groves.
The ultimate aim is to attain a balanced relationship between the terroir and farming philosophy:
We have already started seeing the benefit of this farming method..it is a long journey but definitely worth it.
QUALITY OVER QUANTITY..
is the motto, where the olives are grown with love and carefully hand-harvested and pressed with attention to quality, resulting in a delicious and precious “liquid gold”.
At Fraaigelegen Farm, we practice biological farming in both the vine yards and the olive groves.
The ultimate aim is to attain a balanced relationship between the terroir and farming philosophy:
- We farm with the land not against the land. This is to improve the organic carbon content to sustain the soil's life and increase fertility.
- We strive to regenerate the soil biology so that we do not have the need for chemical fertilizers, pesticides, insecticides and fungicides.
- We aim to bring back the biology into the soil – it is about harmony and balance.
We have already started seeing the benefit of this farming method..it is a long journey but definitely worth it.
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ADHARA PREMIUM EVOO is our premium quality Extra Virgin Olive Oil grown and produced in the beautiful valley of Tulbagh in the Western Cape of South Africa, with an excellent terroir for olives and vines. The fruits are sun-kissed with glorious warm days in summer and drastically cold days in winter (yep, we have snow down here too).
Our award-winning extra virgin olive oil is obtained directly from hand-picked olives and produced by the method of first cold extraction, using select varietals (Favolosa, Leccino, Mission and Frantoio), resulting in an excellent balance of fruit, peppery aftertaste and bitterness. ADHARA PREMIUM EVOO has been independently tested for chemical compliance to world standards. [Free Fatty Acids (<0.3%) and Peroxide Value (<9)] 
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